Free LinkedIn Report Card
What's your LinkedIn Authority Score?
Send us your LinkedIn. A strategist reviews your profile and recent posts by hand, and sends you a report card with the fixes that matter most.
- A 100-point score across eight categories
- Profile Authority and Content Authority, side by side
- What's working, what's holding you back, and five fixes
Get your free report card
Scored by a person, not a tool. No call required.
What you get
A report card, not a sales pitch
The AuthorityOps LinkedIn Report Card™
LinkedIn Authority Report Card
- Person
- Alex Morgan
- Role
- CISO
- Industry
- Financial services
Overall Authority Score
64/100
Established
- 0–30 Invisible
- 31–45 Present
- 46–60 Emerging
- 61–75 Established
- 76–89 Recognized
- 90–100 Category Authority
Profile Authority 69/100
Content Authority 51/100
| Category | Bar | Score |
|---|---|---|
| Positioning | 8/15 | |
| Profile Conversion | 9/15 | |
| Authority | 13/15 | |
| Content Strategy | 7/15 | |
| Engagement | 6/10 | |
| Social Proof | 8/10 | |
| Personal Brand | 5/10 | |
| Commercial Opportunity | 8/10 | |
| Total | 64/100 |
Personal brand
GenericDistinctive
Two out of five, closer to generic than distinctive.
What's holding you back
- Your headline describes your job, not your value.
- Your content is too reactive. Most posts react to industry news rather than set out your own view.
- Your Featured section isn't converting profile visitors.
Your biggest missed opportunity
You have considerably more authority than your LinkedIn currently communicates.
The 5-minute fixes
Rewrite your headline
- Current
- CISO | Cybersecurity | Risk | Speaker
- Recommended
- Helping banks pass regulatory audits without slowing the business down | CISO
Plus 4 more:
- Rewrite your About section
- Build a Featured section
- Establish three content pillars
- Start publishing point-of-view posts
How it works
Thirty seconds from you, the rest from us
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Send your LinkedIn
Just your profile URL and work email. No login, and no access to your account.
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We review it by hand
A strategist reads your profile and your last 20 posts, and scores them across eight categories.
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Your report card arrives
Your score, what's working, what's holding you back, and five fixes, by email.
What we score
100 points, weighted toward authority
Follower counts don't count. 1,500 followers and 40 comments from CISOs beats 10,000 followers and 12 likes. We score credibility, point of view and commercial impact, the things that make a security leader worth listening to.
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Positioning
15 points“Do I know what you do?”
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Profile Conversion
15 points“Would I contact this person?”
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Authority
15 points“Why should I listen to you?”
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Content Strategy
15 points“What do they actually talk about?”
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Engagement
10 points“Are people listening?”
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Social Proof
10 points“Do other people validate them?”
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Personal Brand
10 points“Do I remember them?”
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Commercial Opportunity
10 points“Is LinkedIn helping the business?”
Where you land
- 0–30 Invisible
- 31–45 Present
- 46–60 Emerging
- 61–75 Established
- 76–89 Recognized
- 90–100 Category Authority
You also get two sub-scores. Profile Authority is how credible you look when someone lands on your profile. Content Authority is how well your content shows that expertise. An incredible career with almost no LinkedIn presence shows up as a big gap between the two.
Your digital reputation
Your LinkedIn isn't a CV
It's the first place buyers, peers and boards check you out. We help security leaders turn their expertise, experience and opinions into a visible personal brand that creates opportunities.
Start with your free report card
Scored by a person, not a tool.