Business Owners Shouldn’t Blog.
Your business needs high-quality, relevant content for connecting with the right customers and selling your products. But you’ve been in business long enough to know that writing content yourself isn’t sustainable. You can’t be the chief content creator and grow your business at the same time. As the business owner, writing blog posts has the lowest return-on-investment: it prevents you from investing your most crucial resources—your time and energy—in product development and business growth.