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AuthorityOps

We build authority and influence for security leaders

Strategy, writing, and real technical depth, so you're known for what you know.

Imagine your posts looked like this

Jordan Ellis

CISO at a Fortune 500 insurer

Posted 3 days ago ·

I stopped presenting risk heat maps to our board.

Not because they're wrong. Because nobody has ever made a decision from one.

Now every quarter I bring three things:
→ The one risk I'd fund tomorrow, and what it costs
→ The one I'm choosing to accept, and why
→ What changed since last time

The meetings got shorter. The budget conversations got easier.

Boards don't need more color. They need a recommendation.

2,431 reactions 318 comments · 142 reposts

Why it works

Hook
Breaks a ritual every peer recognizes, in the first line.
Point of view
Boards need recommendations, not risk colors.
Proof
A three-part format other CISOs can steal on Monday.

Illustrative example. Names and numbers are fictional.

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What clients say

“You guys have just become part of the team. It's not been an external entity doing stuff.”
CISO
  • “You've dropped into Slack. We communicate as if you were people who worked within [our company].”
    CISO
  • “I think the key thing is, is it's been easy.”
    CISO
  • “It's pretty straightforward. Doesn't take much of my time. It's not something I dread happening, which says a lot for me.”
    CISO
  • “You guys have picked up the tone really, really well.”
    CISO
  • “There was never any judgment from either of you.”
    CISO
  • “Courtney clearly listens to what was being talked about and could relate to stuff.”
    CISO
  • “The way you choose to operate work, works really, really well, certainly for [us] anyway.”
    CISO

Clients are anonymized given the nature of our work.

Where this goes

Become the name people think of first

Visibility

  • Finally grow on LinkedIn

  • Get quoted by the press

  • Land podcast guest spots

  • Own a topic in your corner of security

Influence

  • Get invited to speak

  • Get invited to closed-door roundtables

  • Get asked to advise startups

  • Get considered for board seats

Career and business

  • Hear about roles before they're posted

  • Attract senior talent to your team

  • Warm up buyers before the first call

  • Turn your posts into a talk, a paper, or a book

The problem

You have the expertise. You don't have the hours or the playbook

Building a reputation online is a second job, and nobody hands security leaders the manual.

The usual shortcuts make it worse.

  • Generalist ghostwriters get the technical details wrong

  • AI tools sound like AI

  • PR firms polish you until your peers don't recognize you

Any of them can cost you more credibility than staying quiet

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Unmistakably you

Crafting you a personal brand your peers take seriously

Strategy, writing, and real technical depth by people who know security. Your voice, your point of view, built into a personal brand that's unmistakably yours.

  1. Step 1: Find your voice

    We map what you believe, what you want to be known for, and the opinions only you can hold.

  2. Step 2: Build the plan

    Topics, cadence, and channels that fit your goals and your calendar.

  3. Step 3: Write and publish

    We draft from your ideas and ours. Nothing goes out until you approve it.

  4. Step 4: Review and sharpen

    Every quarter we look at what's working and adjust.

Why AuthorityOps

Credibility

Writing your peers will recognize as yours. No AI slop

Every post is written by people who understand security and edited by a human before you see it. We get the acronyms right, keep claims honest, and leave out anything you'd have to walk back at the next conference.

Editor's pass

  • Acronyms, versions, and CVEs checked
  • Every claim sourced or cut
  • Nothing about incidents, customers, or unreleased work
  • Read aloud against your voice notes

Ideas

We bring the ideas and sharpen yours. You end up with a clear point of view

We follow the news in your corner of security every day and come to you with angles worth taking. When you have a take, we pressure-test it until it holds up, and the posts follow from it.

Angles this week

  • The board asked about AI risk. What you actually told them.
  • Why your SOC metrics reward the wrong behavior.
  • The take you hold that most of your peers don't.

Time

About an hour a month. More only if you want it

Write it yourself with our ideas, write it with us, or hand it off entirely. Switch plans as your schedule changes.

Pick your level, switch anytime

  • You write with our ideas
  • We write together two sessions a month
  • We write, you approve about an hour a month

You've got options

Choose what works for you

  • Done with You

    We write together

    $1,500 /mo

    billed quarterly, or $14,000/yr

    • A positioning session to start
    • Two co-writing sessions a month
    • Daily ideas
    • The Double Down: we spot what's gaining traction and map the next arc
    • A quarterly review

    Think of it like executive coaching.

    Book a strategy call
  • Done for You

    Client recommended

    We write, you approve

    $4,000 /mo

    billed quarterly

    • Everything in Done with You, plus:
    • Rapid response when news breaks in your space
    • 8–10 posts a month
    • One long-form piece
    • Voice capture
    • Daily ideas
    • A quarterly board-ready report

    Usually funded by marketing.

    Book a strategy call
  • Done with Y'all

    For your leadership team

    Custom

    for two or more leaders, billed quarterly

    • Done for You for each leader
    • One strategy across the team, so voices complement each other
    • A shared calendar, so posts never collide
    • A quarterly team report

    Usually funded by marketing or comms.

    Book a strategy call

Done by You

Coming soon

We text you fresh angles every day on what's moving in your world.

Waitlist members get 2 months free, then $79/mo.

Not sure which fits? Book a strategy call and we'll tell you.

We really do give a

FAQ

Anything else, ask us on the strategy call.

Writers who understand security, with a human editor on every post. We use AI to track the news and research angles, never to write in your name.
It starts with a session on how you think and talk, and every draft comes from your ideas. You approve everything, and early drafts are where we tune your voice.
That's what the first session is for. Most leaders have strong opinions they've never written down. We help you find them and sharpen them.
About an hour a month on Done for You, including approvals. Done with You adds two working sessions a month.
LinkedIn first.
Done for You and Done with Y'all are usually funded by the company's marketing team. Done with You is often paid personally or from a professional development budget. Done by You is a personal subscription.
Only when you want them to. The posts are your opinions about the industry.
It stays private. NDA before the first call, nothing used to train AI models, and nothing published without your approval.
Done by You cancels anytime. Done with You, Done for You and Done with Y'all are billed quarterly, so they run to the end of the current quarter.

Resources

Free tools for building a reputation in security

All resources